I am Bharathidasan Moorthi – an eCommerce Specialist & Analytics Expert, residing in Bangalore, India. I’ve been a part of the digital marketing world for over 4 years now, and help my employers/clients implement various marketing and promotional strategies to drive web traffic and improve the performance of their e-Commerce sites.
Although by qualification I’m a Software Engineer, my passion lies in Marketing. Also, I am an MBA in Systems, from Bharathiar School of Management and Entrepreneurship Development (BSMED).
My digital marketing journey…so far
In today’s world, one cannot overemphasize the importance of data and data analytics. I help my clients make use of data to track, analyze and implement marketing strategies that drive web traffic and improve the performance of their e-commerce sites.
My journey started with my own education startup, followed by Digital Marketing Strategist position with an online jewellery store AuGrav and a Singapore-based startup ZingoHub as an E-commerce Specialist with Belkin. Right from ideation to executing different digital marketing strategies, I took charge of the online marketing and promotional activities for these organizations.
My primary responsibility was to enhance the performance of the online stores, which I accomplished through initiatives such as Amazon marketing, Google Shopping ads, Facebook Advertising, Display ads, SEO; product launches, content marketing and more.
In addition to this, I’ve also helped various e-commerce businesses launch their site, track and review performance, execute new strategies and initiatives, and boost their sales and revenue.
When I’m not working, I take workshops and give talks as I love sharing my experience with those who are new to the digital marketing sphere. Recently, I got an opportunity to conduct a session on Google Analytics at IISc Bangalore during a Digital Marketing Workshop headed by Mr. Deepak Kanakaraju, Founder of DigitalDeepak.com. Here’s a glimpse of that session.
Are you wondering how I could be of help to your e-commerce site or business? Or perhaps trying to get the highest ROI on your marketing budget? Connect with me for a chat here!